This entry is part 1 of 6 in the series on Building Your Brand.
In this post I’ll discuss 5 of my top tips for why you should build your brand online, but first, what is branding?
The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. -Source: BusinessDictionary.com
Maybe you’re thinking, well, I don’t have a product, service, or even a vision for one yet… so why should I build a brand?
Simply put, focus on branding yourself FIRST and allow the vision, the product, the service and/or business to follow. Or, maybe you do have a business, a product and/or service.
Let’s cover the top reasons why you should build your brand and more importantly, why you need to brand yourself online.
You’re Being Googled
Someone you just met, you’ve known for years, or a prospective employer or client is Googling you. What are they going to find? Taking control of your online presence in this day and age is a necessity.
You Have Control
You can control your online destiny! Take over the control of your identity online and you can influence how others will perceive you and your products/services.
You Want to Stand Out
The online world is a crowded place and making yourself unique and authentic is key. Focus on putting your personal spin on your brand. Learn from others but always be true to you.
You Want to Be an Expert
Take a stance, be consistent, lead with authority and passion! Gaining the trust, respect and admiration of your fans and potential clients will come if you position yourself as an expert in your target market. The more visible you are, the better.
People Like People
People connect the best to other people. People go on social media to be social with other people. People like to work with other people. People like to buy from other people.
Feeling inspired to get a jump start on your branding? Grab your FREE eBook, The Creative Entrepreneurs Roadmap for Building Your Brand Online, now.
In this 6 part series I will be giving you even more in-depth tips, tricks and secrets for the step-by-step guide you can find in my free eBook “The Creative Entrepreneurs Roadmap for Building Your Brand Online”. I highly suggest downloading your free copy and following this series to get the most out of it!
Let’s hear it!
What is one thing you’ve been struggling with in your branding efforts OR what is one tip you have for beginners you wish you knew when you started your brand? Leave a comment below!
Ready for part 2 of the Build Your Brand web series? Check out “Finding Your Niche“, now!